Forums › Forums › PPC › AI Agents for Paid Media – Actual Support or More Complication? › Reply To: AI Agents for Paid Media – Actual Support or More Complication?

  • ppcwithyrv

    Guest
    May 5, 2026 at 12:43 am

    AI Should only be an analyst role. There should always be a human expert at the helm of an account.

    AI should never be making paid ads optimizations, again only analysis recommendations.

    If someone think one is not needed, I would question their skills to begin with.