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The grass is not greener out on your own.
it is the same exact thing — grass that you gotta tend and care for, or else it dies.
If you go out on your own, you will have a book of business to try to satisfy, and it will turn over sometimes completely outside your control. People will leave even though you did great work at a great price. People will stay forever even though you don’t understand why they pay for SEO.
If you take an in-house job, you will always be one of the first marketing line items slashed when layoffs roll around. This role is not AI-proof or recession-tolerant at private entities, but it seems to do quite well *as a service component*, aka, as an agency hire for companies even during downturns and uncertainty.
If you have a good agency role and you want to stay in SEO but get a change of scenery…… IMO the thing to do is a sabbatical, long vacation, restructured schedule, or even a re-apportioning of responsibilities at the office. Make the role keep working for you.
burnout is real, but it’s not forever — you just need some space.
