-
Custom channel groups can fix 80% of the described issues when you’re in a pinch.
Dont over-do it with taxonomy. Bloated campaign values with 8 parameters that dont even fit into a single report column is just as bad as messed up utms. If your summer sale is broken down into 35 different campaigns and contents with 50 sessions each the sample size is useless.
Don’t use GA4 as a single source of truth for executive decisions. Just as bad as Meta is for over-crediting conversions, GA4 grossly undervalues everything that’s not last-click.
