Forums › Forums › PPC › The 4 UTM parameters PPC teams get wrong, in order of damage caused › Reply To: The 4 UTM parameters PPC teams get wrong, in order of damage caused

  • Tulu_One

    Guest
    May 4, 2026 at 7:59 am

    Casing issues are such a headache, honestly. I had a client last year where the reporting was totally broken because someone was mixing up manual tags with auto-tagging, and it took me forever to clean up the mess in Looker Studio. Fwiw, I usually just force everything to lowercase in the backend or via a filter now to save my sanity.