Forums › Forums › PPC › The 4 UTM parameters PPC teams get wrong, in order of damage caused › Reply To: The 4 UTM parameters PPC teams get wrong, in order of damage caused ppcwithyrv Guest May 4, 2026 at 5:39 am Yes — I’ve seen this a lot, especially when multiple people have touched campaigns over time and the naming slowly drifts. The biggest “aha” is usually realizing budget decisions were being made off fragmented data, not actual channel performance.
