Forums › Forums › White Hat SEO › Wondering what’s the Impact of PageSpeed for SEO › Reply To: Wondering what’s the Impact of PageSpeed for SEO
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Nyodrax
GuestMay 1, 2026 at 11:31 pmWebLinkr hit all the important things: but I do want to note that for paid search, performance impacts quality score which impacts click costs.
So don’t take this as a “page speed doesn’t matter at all” conclusion. Just for SEO rankings itself.
Further, long load times are annoying and interruptive to user journeys.
Is that “SEO”? No. But SEO is a part of web outcomes so these things do matter; even if it’s just in terms of flagging it to Devs.
At EOD, rankings are only as good as their ability to drive business.