-
>Who needs to separate campaigns into specific themes & avatars, so you can tailor the ad copy and landers to the search intent? Nope. Don’t need things like that. Because that would require actual thinking and time.
Can do that at the ad group level and still not have dozens of segmented campaigns.
>VERY FEW PPC spots available
Have you looked at a SERP recently? There’s more ad slots then ever
>WITHOUT it behind the scenes cannibalizes brand traffic
Brand exclusions and negative keywords are your friend.
Everything you’ve railed against can work with the right setup, the right conversion event and using value based bidding – either online or offline. If you’ve got low volume, shitty conversion tracking, treating conversions as binary set values etc than you need to still use manual controls.
