Reply To: Main domain vs ccTLD of same brand — Google alternating between both, What to do?

[just_an_incarnation]

Sorry that has happened! I like to think of Google not as a search engine anymore, but a Knowledge Graph engine we navigate through text commands. And in the Knowledge Graph you have nodes (entities, people, places or things) and properties of those nodes (NAP, image, urls) etc.

And by making another domain (property) you have now effectively created the same thing as keyword cannibalization: you have made it choose to route ranking signals to one property or the other in your entity node (ie your brand) based largely on your floating “TrustRank” (or what I call trustrank anyways – the latest update made me think of this).

This is not good. To fix this I would recommend 301ing everything to one domain OR you could blow away a domain 301 it to a generic seeming domain not associated with you to try to make a new branch/entity on the KG. Then you are not competing against yourself for signals in that way.

May the Google gods be with you!