Reply To: Why my seo and google ads no longer deliver quality leads?

[bolerbox]

yeah, pretty normal if broad traffic is mixing homeowners, one-off jobs and people outside your real area

i’d check 4 things first:

– search terms report, not just keywords
– negative list for residential / cheap / one-time intent
– landing page copy that says exactly who you serve
– offline conversion import so google learns which leads turned into real jobs

if the account is still optimizing to form fills, it’ll keep finding more low-quality form fills