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Right now in SEO there is a big shift to also looking to improve in the LLMs (AI tools). SEO is still important but people search differently now. Likewise I know you mentioned link building but are you also doing work on your Google business profile? Definitely don’t ignore that. Updating photos often, consistent review generation, making posts, etc.
On Google ads be very specific. I saw in another comment that you are using exact match. Well unfortunately exact match is not what it used to be. Take a look at your search terms and make sure you are negating irrelevant terms often.
Happy to take a deep dive for ya (not a sales pitch) and give more advice after taking a look at what’s actually going on. We do free deep dives and consults all the time
