Reply To: Google ads for general store

[OkiDokiPoki22]

Pretty normal with big mixed catalogs, PMax just goes broad + trims losers.

Quick wins:

* Segment via feed (custom labels), not campaigns (margin / price / performance buckets)
* Cut dead SKUs from the feed early, don’t let Google waste spend
* Run a separate Shopping campaign for your proven products
* Fix feed quality (titles, GTINs, attributes = huge here)

Also €100/day across 10k SKUs is just too thin, it keeps the algo in exploration mode.