Reply To: Homepage ranking #4–6 for a keyword, would you still create a dedicated page?

[Appropriate_Buy5993]

You’re already ranking in position 4–6, which is actually very strong. Creating a new page targeting the same keyword could lead to cannibalization, and that’s usually a bad move. It can weaken your site’s authority because Google typically prefers to show one main page per site for a specific query.

In my opinion, it’s better to double down on your homepage:

* Expand and improve the content to make it more comprehensive
* Strengthen internal linking pointing to the homepage

That way, you push the existing page higher instead of splitting signals across multiple pages.