Reply To: I need an idiot proof tutorial for Google conversion ads. I cannot understand how to set up a conversion event to a third party landing page.

[blendai_jack]

Google’s conversion setup for third-party landing pages is genuinely worse than Meta’s, it’s not just you. There’s no equivalent to dropping pixel+CAPI token into a field because Google wants you to tag events via gtag.js or GTM on the page, and if you don’t own the page you can’t.

Three options depending on what you can edit.

If the third-party tool lets you paste HTML in the page head, install Google Tag Manager there and fire your conversion event when the download link is clicked. This is what I’d do if at all possible.

If the tool has a native Google Ads integration (Convertflow, Landingi, and Unbounce all have it), enable that and it handles the gtag firing for you.

If you can’t do either, your last fallback is tracking the download from YouTube directly as an “engagement” conversion (action button clicks), which is inferior but counts something.

Google Tag Assistant (browser extension) is useful for verifying the conversion fires in real time once you set it up. If it doesn’t show up in Tag Assistant, Google Ads won’t count it either.