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Daily posting is the fastest way to burn out both your creative team and your audience’s interest. the “post every day” advice is honestly becoming a relic of 2019 Instagram.
Basically, when you post daily, your own content starts competing against itself in the feed before the previous post has even peaked. I switched a luxury skincare brand from 7x to 3x a week and their reach actually doubled ’cause the algorithm had more time to find the right audience for each piece.
