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It’s not a scam but the way it’s been positioned isn’t great. Be clear if you’re talking to a client about it’s status (not adopted officially) and also, dont treat it like a sitemap.xml because that’s not what it is.
That being said, I set one up on a client site and had it added to the sitemap (llms don’t look for it but they’ll crawl it if you out it in front of them). I can confirm it has been crawled by the models including chatgpt, perplexity, and Claude. I have no proof yet it led to any benefit but it will be crawled
