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Really appreciate how nuanced this take is, most people are either overhyping or dismissing AI in ads entirely.
I’m running ads across Google Ads, Meta, and TikTok for multiple clients (agency side), and what you said about execution vs. strategy really hits. The playbook already exists, the bottleneck is consistent, high-quality execution across accounts.
The part that stood out most to me is the cross-system analysis. That’s something even good media buyers struggle to do consistently unless everything is tightly integrated (CRM, attribution, lead quality, etc.). If Claude can actually bridge that gap in a reliable way, that’s a big shift.
Curious about your setup though:
* Are you connecting Claude directly to tools like Google Analytics 4, Google Search Console, and your CRM via API, or are you feeding it exports / structured data manually?
* How “real-time” is your workflow? Is Claude actively making changes, or are you reviewing and pushing live yourself?
* What niche are you operating in, and what campaign objectives are you mostly optimizing for (leads, calls, bookings, etc.)?
* Have you tested how it handles budget scaling decisions or more sensitive changes like bid strategy shifts?I’m seriously considering building something similar internally for our agency, especially for audits, restructuring, and weekly reporting.
Would love to hear more about how far you’ve pushed it.
