Forums › Forums › PPC › Google’s “Ad Strength” score is not a performance metric. Stop optimizing for it › Reply To: Google’s “Ad Strength” score is not a performance metric. Stop optimizing for it RealisticIllusions82 Guest April 20, 2026 at 8:22 pm It’s a measurement that tries to coerce you in the direction Google wants you to go, like many of Google’s metrics. It doesn’t always mean their incentives are misaligned with yours, but often they are. It’s our job to figure out which is which.
