Forums › Forums › PPC › Google’s “Ad Strength” score is not a performance metric. Stop optimizing for it › Reply To: Google’s “Ad Strength” score is not a performance metric. Stop optimizing for it

  • BlueGridMedia

    Guest
    April 20, 2026 at 7:30 pm

    Indeed. Google Ads “Ad Strength” just measures asset variety, not whether your ads actually drive conversions or revenue. You can have “Excellent” strength and still lose money, or “Average” and crush it.

    Optimize for CTR, CVR, and actual conversion data, not a cosmetic score.