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Impressions and clicks mean nothing if they’re not coming from your actual target audience and keywords. Vanity traffic is a trap.
Open GSC and check the queries driving those impressions. Are those the keywords you actually want to rank for? If not, that’s your starting point – not the click count.
I’ve seen sites with 50k monthly traffic converting at 0.001%. Looked great on paper, business was struggling. Right audience always beats raw volume.
In a nutshell – define your goal first, everything else follows.
