-
dude this is pain i feel every month 😂 when everything looks relevant but performance still sucks its usually about user intent not just relevance
what helped me was looking at which terms convert vs just getting clicks – if something gets 8-10 clicks but zero conversions for few months straight i’ll negative it even if it seems “relevant” on paper. also check if your broad match keywords are pulling in window shoppers instead of actual buyers 💀
