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Totally get the situation you’re in, this is pretty common with Shopping campaigns. The tricky part is that even “relevant” search terms don’t always mean high intent. Instead of focusing only on clicks per term, I’d look deeper at conversion signals over time. If a search term keeps spending but never converts after enough data, it’s a candidate to exclude even if it looks relevant. Also pay attention to modifiers like “cheap”, “free”, or overly broad variations that bring window shoppers. Another thing that helps is tightening your product titles and feed attributes so Google matches you with more intent driven queries. In Shopping, you don’t control keywords directly, so your feed and negatives are your main levers. It’s less about excluding everything low volume and more about spotting patterns of low intent behavior and gradually filtering those out.
