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Yeah I wouldn’t give up on leads – traffic and awareness can be a bit of a waste of $ sometimes. Here’s what I’d do: send people to a landing page with buttons to deeper conversions, could be email sign up or sales deck download, an action or choice they have to make that shows interest. Then make a custom conversion for that button / choice and optimize for that. If it’s low enough fiction and the audience is interested enough should be able to get over 50 conversions a week which is the bottom limit to get out of learning mode
