Forums › Forums › Social Media › Do you think social media has become more about distribution than creation? › Reply To: Do you think social media has become more about distribution than creation?

  • cam_mzk

    Guest
    April 16, 2026 at 11:25 am

    100% agree, the “post and pray” era is long gone. now if you spend 5 hours on a high quality video but don’t have a solid cross-platform distribution strategy, you’re basically shouting into a void. I ve noticed that even the big creators are shifting their budget towards editors and distribution manager rather than just creatives bcause the algorithms are just too fragmented now.