Reply To: AI’s real threat isn’t replacing us. It’s flooding feeds with mediocre content and tanking everyone’s engagement.

[iamberkkaya]

This is spot on. I manage a few creator accounts and the data backs this up, impressions are roughly the same but engagement rate per post has dropped ~30-40% in the last year across most niches I track.

But here’s what I think people miss: the AI content flood is actually making *good* content stand out MORE to the algorithm. Platforms are desperate to keep users scrolling, so they’re actively rewarding posts that generate real interaction (comments, saves, shares) over posts that just get passive views.

So yeah, distribution matters more than ever. But I’d add one thing to your list: reply game. Creators who actually engage in their own comments are getting a noticeable boost right now. The algorithm reads that as “this is a real conversation, push it out.”

The real losers in this shift are the “post and ghost” accounts.