Forums › Forums › PPC › We pivoted our entire Q1 budget away from search to “create demand” and the performance team is now screaming at me › Reply To: We pivoted our entire Q1 budget away from search to “create demand” and the performance team is now screaming at me Secret-Boot-8924 Guest April 14, 2026 at 12:17 pm This is why diversification matters, instead of putting all eggs in experimental channels, we tested ai powered tv advertising Vibeco alongside search. It let us build
