Reply To: We pivoted our entire Q1 budget away from search to “create demand” and the performance team is now screaming at me

[roasppc-dot-com]

Few companies have the creative chops to make really good demand gen ads that actually work. Their idea of demand gen is boring generic ads targeted at somewhat relevant top of funnel audiences. Then they cross their fingers and hope for the best.

Good demand gen ads need to be memorable, and have an almost viral quality to get people taking.

Just turn back on your old ads and don’t sweat, things will pick up again