Forums › Forums › PPC › We pivoted our entire Q1 budget away from search to “create demand” and the performance team is now screaming at me › Reply To: We pivoted our entire Q1 budget away from search to “create demand” and the performance team is now screaming at me tevenall13 Guest April 14, 2026 at 12:56 pm I mean, this was the expected outcome!? Turn off immediate demand capture to build medium to long-term results. Short term it was always going to be a drop, unless it was a phased decrease / decrease lower performers first.
