Forums › Forums › PPC › We pivoted our entire Q1 budget away from search to “create demand” and the performance team is now screaming at me › Reply To: We pivoted our entire Q1 budget away from search to “create demand” and the performance team is now screaming at me

  • Maximum-Wishbone5616

    Guest
    April 14, 2026 at 12:53 pm

    So let me get it straight.

    You have stopped your regular PPC, then at the same time started completely new channel, and basically assumed it would instantly replace your PPC?

    Why couldn’t you just reduce PPC, why couldn’t you just test new channels? What kind a leadership would make such weird decision? If that would be my board of directors, the marketing/sales would be fired.