Forums › Forums › PPC › We pivoted our entire Q1 budget away from search to “create demand” and the performance team is now screaming at me › Reply To: We pivoted our entire Q1 budget away from search to “create demand” and the performance team is now screaming at me commander-lee Guest April 14, 2026 at 12:52 pm Reverse the pivot. Creating demand takes far longer than capturing existing demand.
