Reply To: We pivoted our entire Q1 budget away from search to “create demand” and the performance team is now screaming at me

[salva115]

Never go all in on anything anyone who doesn’t run ad platforms tells you. Next time, run a 10-15% pilot reallocation first.

Layer in remarketing from the new channels to any site visitors or engagers you did get. That can warm them up quicker.

Document everything with clear before/after metrics and attribution windows (use longer ones for upper-funnel) so leadership sees the full picture instead of pinning it all on you.

Own the execution but frame the failure as a shared learning on timing and testing, then push for hybrid budgets going forward.