Forums › Forums › PPC › We pivoted our entire Q1 budget away from search to “create demand” and the performance team is now screaming at me › Reply To: We pivoted our entire Q1 budget away from search to “create demand” and the performance team is now screaming at me

  • Goldenface007

    Guest
    April 14, 2026 at 12:32 pm

    You make it sound like you made the call but its not your fault? Unless I misunderstand your organization’s structure:

    1. You let the “Brand” team telling you and the performance team what to do? But you have to answer to leadership? Who’s accountable in this scenario?

    2. You knew it was risky and you just flipped the switch with no forecasts, no testing framework, no plan B?