Reply To: We pivoted our entire Q1 budget away from search to “create demand” and the performance team is now screaming at me

[dkooo]

I think you can just roll back and be mostly back on track tomorrow if you use the data exclusion tool to exclude history on all campaigns and revert the changes made in the campaigns itself. As others are commenting creating demand is a long game which needs its own budget. And your leadership should learn to trust the experts instead of compelling case presentations