Forums › Forums › PPC › We pivoted our entire Q1 budget away from search to “create demand” and the performance team is now screaming at me › Reply To: We pivoted our entire Q1 budget away from search to “create demand” and the performance team is now screaming at me jokerinpeace Guest April 14, 2026 at 12:10 pm “thats the point, we need to BUILD demand not just capture it.” – Brand Team Logic 101 :p
