Reply To: We pivoted our entire Q1 budget away from search to “create demand” and the performance team is now screaming at me

[cactusbeard]

I mean on the one hand it’s a good way to see how much incremental conversion search drives, you basically did a lift test for the channel.

You’ll be able to compete with your competitors again, they were always bidding aggressively but not like your ads can’t go back to the status quo.