Forums › Forums › PPC › We pivoted our entire Q1 budget away from search to “create demand” and the performance team is now screaming at me › Reply To: We pivoted our entire Q1 budget away from search to “create demand” and the performance team is now screaming at me

  • fathom53

    Guest
    April 14, 2026 at 12:20 pm

    You paused campaigns that were working, what did you expect was going to happen? Competition will move in and capture what you stopped going after. You should not be in disblief at all. This was exactly what you should have been planning for and knew would happen.

    You can not compare demand capture with something that has only been running for two weeks and has not be optimized at all. That is an apple’s to orange’s comparison if there every was one. Plus demand capture and demand creation are two very different parts of the funnel and should have different KPIs.

    You clearly didn’t think any of this through which is a weird position to be in for someone who was doing the strategy bit. If they saw something you did not, then they should have been able to show you it with clear data.