Forums › Forums › Social Media › We really need to stop reporting on “Impressions” as a primary KPI. › Reply To: We really need to stop reporting on “Impressions” as a primary KPI.

  • SundayRed

    Guest
    April 14, 2026 at 10:57 am

    Hmmm…. yes and no.

    You would be surprised how many large advertisers and commercial partners love impressions as a metric. I will gladly preach engagement, video view and other metrics as being more important, but clients have had a lot of very big corporates say “I don’t care, I just want my logo/brand to be as seen by as many people as possible.”