Forums › Forums › Social Media › We really need to stop reporting on “Impressions” as a primary KPI. › Reply To: We really need to stop reporting on “Impressions” as a primary KPI.

  • M4rkusD

    Guest
    April 14, 2026 at 8:23 am

    Actually, you’ve got the wrong way round. Why is like worth more? What is the value of a like or a save? Impressions don’t tell the whole story but ate at basis of a lot of different things. Combine impressions, frequency and views and you’ve got good KPIs. This is supported by recent research: market penetration, repetition and attention.