-
A few things jump out. Quality score of 3-6 is killing you. With <10% impression share, you’re barely showing up, and low QS is probably why. The landing page experience component is dragging everything down.
Before touching the campaign structure, I’d focus there. What does the landing page look like? Is the content tightly matched to the keywords or is it a generic company page? For B2B with long sales cycles, the page needs to speak directly to procurement/supply chain people at CPG brands. Not a general ‘here’s what we do’ page.
Also with 1-2 leads per month, that’s not enough data for any conversion-based bidding to work. I’d switch to Max Clicks with a bid cap for now. Get volume in, get data, improve the landing page, and once conversions pick up you can move back to a conversion-based strategy.
The good CTR and CPC tell me your ads are relevant. The low conversion rate tells me the landing page isn’t closing the deal.
