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solid ctr with low quality leads and a 3-6 quality score is a classic sign your keywords are matching to irrelevant searches. phrase and exact can still pull in garbage, especially in a niche b2b space.
I use chad ads to automate the 24/7 monitoring and blocking of those wasteful search terms. its ai copilot catches that intent mismatch and flags landing page issues, which protects the spend so you can actually fix the conversion rate instead of just burning budget.
