Reply To: Here’s what I have learnt about keyword cannibalization (feedback appreciated)

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Here’s the “how it happens”

So – Item of Evidence #1241242b2 : Google is content agnostic

[https://www.youtube.com/watch?v=mQZY7EmjbMA](https://www.youtube.com/watch?v=mQZY7EmjbMA)

At roughly 1:07 – Matt Describes the “how”

* Google can’t deal with duplicate entries – not that it cares about “duplicae **content**”
* It only checks the document name (slug / title combo)
* Its the post retrieval top 10 process that carves out the answer = the problem
* This is from 12 years ago – showing how old the problem is and how slow Google is