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Anecdotally this has been my experience across all of social media. People have been “sold to” their whole existence. Everything is Affinity based now. If I like YOU I will buy your product/listen to your music, etc.
There will probably always be a market for “look at the rich and cool kids” content, but it seems increasingly an element of repeatability and comfort is required for social media progress. if I spend hours on a well crafted video with a hook….nothing.
I rant about something in my kitchen? views go off.
