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There’s a definite pattern with impressions overall and traffic going down, but rankings in many cases trending upward if you look at the data fully.
Obviously, we’re moving towards a zero-click internet where people get their answers from AI and don’t need to visit your site.
If you’re not being cited by AI, it feels like the days of Panda and Penguin updates with huge traffic losses all over again, but not necessarily due to loss of rankings
