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they matter, just not in the same way the visual matters. the post gets the stop, the caption helps with context, saves, comments, and sometimes retention if the platform expands it. i’ve seen shorter, sharper captions work better too, mostly because they sound less try-hard. best system is usually a few reusable caption frameworks, then tweak per post. that’s the kind of thing i’d batch in Runable or a notes doc so i’m not reinventing the wheel every time.
