Forums › Forums › PPC › Exact Match is a lie? 53% of my spend is going to “Other Search Terms” and I’m hitting a wall. › Reply To: Exact Match is a lie? 53% of my spend is going to “Other Search Terms” and I’m hitting a wall. whyvalue Guest April 11, 2026 at 2:01 am You can make a script that runs every day and if a search term does not exactly match one of your keywords, it sets it as a negative.
