Forums › Forums › PPC › Exact Match is a lie? 53% of my spend is going to “Other Search Terms” and I’m hitting a wall. › Reply To: Exact Match is a lie? 53% of my spend is going to “Other Search Terms” and I’m hitting a wall. ppcwithyrv Guest April 10, 2026 at 9:06 pm exact is not exact, its now phrase phrase is broad broad is high reach
