Forums › Forums › PPC › Exact Match is a lie? 53% of my spend is going to “Other Search Terms” and I’m hitting a wall. › Reply To: Exact Match is a lie? 53% of my spend is going to “Other Search Terms” and I’m hitting a wall. aamirkhanppc Guest April 10, 2026 at 4:58 pm Currently they are forcing algorithm to display ads against terms . Make sure to use correct bidding strategy
