Forums › Forums › PPC › Exact Match is a lie? 53% of my spend is going to “Other Search Terms” and I’m hitting a wall. › Reply To: Exact Match is a lie? 53% of my spend is going to “Other Search Terms” and I’m hitting a wall.

  • sprfrkr

    Guest
    April 10, 2026 at 2:38 pm

    If you *really* want to use exact match only, you can write a script to exclude any non matching terms, it will eventually eat up all of the private ones and only your exact matches will show. Well, probably more like 90%. Though, you will likely see a drop in performance. Some kw expansion is good. Too much, is bad.