Forums › Forums › PPC › Exact Match is a lie? 53% of my spend is going to “Other Search Terms” and I’m hitting a wall. › Reply To: Exact Match is a lie? 53% of my spend is going to “Other Search Terms” and I’m hitting a wall. Available_Cup5454 Guest April 10, 2026 at 1:00 pm File a complaint through Google support and add every irrelevant visible term as a negative
