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The 90% number gets recycled every year. It’s from a 2022 forecast and nobody has actually tried to measure it since. The more interesting pivot.
Akamai dropped a report this week showing AI bot traffic up 300% in 2025 with publishers hit hardest. ChatGPT-User makes 3.6x more requests than Googlebot per AllAi’s data. So the conversation has shifted from “how much AI content will exist” to “how much AI consumption is happening on the content that already exists.” That second number is measurable and growing fast.
Read/write ratio matters more than volume now. If your content is being read more by machines than humans you have a different optimization problem than just being drowned out.
