Forums Forums PPC Shopping Ads for Heavy Equipment? Reply To: Shopping Ads for Heavy Equipment?

  • salva115

    Guest
    April 9, 2026 at 7:02 pm

    The catch for $100-300k units isn’t policy, it’s intent. Most buyers research for months and want quotes, not impulse buys.

    If you still want to push the on-lot inventory, test a tiny campaign on just those SKUs. Use custom labels in the feed for bid modifiers, high-res 360 photos, and titles that scream “in stock ready to ship”.

    Send every click to a dedicated landing page with a simple quote form and call tracking so you capture leads instead of hoping for checkout.