Forums › Forums › PPC › Shopping Ads for Heavy Equipment? › Reply To: Shopping Ads for Heavy Equipment?
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salva115
GuestApril 9, 2026 at 7:02 pmThe catch for $100-300k units isn’t policy, it’s intent. Most buyers research for months and want quotes, not impulse buys.
If you still want to push the on-lot inventory, test a tiny campaign on just those SKUs. Use custom labels in the feed for bid modifiers, high-res 360 photos, and titles that scream “in stock ready to ship”.
Send every click to a dedicated landing page with a simple quote form and call tracking so you capture leads instead of hoping for checkout.